Email This Print ThisCompetitive Strengths

We believe that our competitive strengths are as follows:-

We are a one-stop refrigeration systems provider

Our Directors believe that we are one of the leading regional distributors of commercial and light industrial refrigeration systems and products in the SEA region with the ability to provide a one-stop solution for the refrigeration industry.

With a comprehensive range of agency products and our “Eden” brand of heat exchangers and condensing units, we are able to provide refrigeration system solutions to meet various stringent specifications and requirements of our customers. We also maintain a comprehensive range of replacement parts to provide after-sales support.

As part of our value-added services, we also provide design and consultancy services in relation to refrigeration and air-conditioning systems, as well as relevant product trainings and after-sales support.

We have an established reputation and track record

With more than 58 years of experience in the HVAC&R industry, we have successfully built up our reputation as a reliable refrigeration and air-conditioning systems provider in the commercial and light industrial (refrigeration), residential and commercial (air-conditioning) as well as oil, marine and gas (refrigeration and air-conditioning) business segments in the SEA region.

We have a diversified customer base comprising mainly distributors, dealers, refrigeration and airconditioning contractors who supply to end-users in various industries such as retail (Carrefour, Metro, Tesco, Giant, Cold Storage and NTUC FairPrice), food and beverage (Resorts World Sentosa and Marina Bay Sands), pharmaceutical (HSA (Singapore Blood Bank)), hospitality (The St. Regis Singapore, Shangri-La Hotel Singapore and Capella Singapore), logistics (CIAS Flight Kitchen), food processing (Chun Cheng Fishery and Angliss Singapore) and shipping (Jurong Shipyard Pte Ltd, Keppel Shipyard Limited and Sembawang Shipyard Pte Ltd).

As a testament to our established reputation and track record, our Company was one of the winners of the SME500 award in Singapore in 2001, 2002, 2003 and 2010.

We have established strong business relationships with our business partners

With considerable experience in the HVAC&R industry, we have built strong relationships with an extensive network of suppliers and customers, whose support are instrumental to the success of our business.

We have more than 10 years working relationship with most of our suppliers, and in particular, we have established strong working relationships with Bitzer and Castel SRL over the past 30 years. On the back of our reputation and well-established relationships with our suppliers, we are able to enjoy timely supply of quality products at competitive price and/or better terms. We have also been recognised by our suppliers, such as Bitzer and Eliwell SPA, who conferred us with awards recognising us as one of their top distributors in the Asia Pacific Region (except for the PRC).

We have also established strong business relationships with our customers. As a testament of customer satisfaction and loyalty, 50% of our active customer base of more than 1,000 customers are our repeat customers who have regularly purchased from us for five years or more.

We have a wide distribution network

Our Group has a wide distribution network regionally including SEA, Hong Kong, the PRC, Indochina and Indonesia. Most of the companies within our Group are equipped with showrooms, retail facilities and warehouses, to provide timely deliveries, and quality products and services to our customers.

In addition, we have appointed a number of distributors and dealers, who are well-established and have a wide business and distribution networks in their respective countries, including Malaysia, Thailand, the Philippines, Myanmar, Mauritius, Vietnam, Sri Lanka and Indonesia. As at the Latest Practicable Date, we have approximately 20 distributors and dealers who distribute our products to end users, sub-distributors and sub-dealers, refrigeration and air-conditioning contractors and/or original equipment manufacturer customers in the SEA region and other regions. Please refer to “Business - Distribution Channels” section of this Offer Document for further details.

We have strong research and development capabilities

Our research and development activities are undertaken by our research and development team at Far East Maju, and headed by Allan Ward, our COO (Engineering and Manufacturing) who has more than 48 years of experience in the HVAC&R industry. Our research and development activities are also supported by our technical personnel from various departments within our Group.

We have successfully developed an average of two to three series of products annually over the last five years and to-date, we have 13 series with more than 300 models of evaporators, condensers and condensing units to serve different business segments. Please refer to the “Business – Our Products” and “Business – Research and Development” sections of this Offer Document for further details on the products our Group has developed in the past.

We place great emphasis on continual research and development efforts in order to meet changing market demands and requirements. In particular, we intend to research and develop more energy-efficient products in conjunction with our Green Program. This brings us into the next phase of expansion, in line with the increasing environmental awareness in providing fresh and hygienic food storage solutions to the community.

We provide quality products and services at competitive prices

We place strong emphasis on the quality of our products and services, and have implemented stringent quality control measurements in our business and manufacturing processes to ensure that we are able to consistently provide quality products and services to our customers. For our agency products, we are able to sell them to our dealers and distributors at competitive prices, due to our bulk purchasing volume and well-established relationships with our suppliers. In addition, our sales and marketing department maintains regular contact with our customers so as to (i) obtain their feedback with regard to our products so that we can improve on the quality of our products and services; (ii) be updated with their business needs; and (iii) foster good business relationships. As a testament to our efforts on quality assurance, we have obtained the ISO 9001:2008 certifications. Please refer to the “Business – Quality Control and Safety Assurance” section of this Offer Document for further details on our quality controls of our products and services.

We have an experienced management team

Our success to date has been largely attributable to the efforts of our experienced management team, guided by Loh Ee Ming (our Non-executive Chairman) and spearheaded by Steven Loh (our CEO and Executive Director). Loh Ee Ming and Steven Loh have more than 60 and 20 years experience in the HVAC&R industry respectively and have been instrumental in formulating our business strategies and spearheading the growth of our business operations. They are assisted by David Leng (our COO (Sales and Marketing) and Executive Director) and our management team, including our Executive Officers, Allan Ward, Richard Chung, and Tan Su Kim, each of whom is experienced in his respective field, possess wide network of contacts within our industry, and has qualified knowledge and/or expertise in running the day-to-day operations of our Group. Please refer to the “Directors, Executive Officers and Staff” section of this Offer Document for further details on their experiences and qualifications. Our Directors believe that our experienced management team will continue to lead the growth and expansion of our Group in the future.